Talking about Marketing: English Vocabulary List

the practice of selling products or services using phone, mail, or email

"Direct marketing uses email."

"The company uses direct marketing via email campaigns to promote its new product line to existing customers."

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

"She gave a short elevator pitch about her new idea."

"He practiced his elevator pitch for weeks before presenting his startup idea to the investors."

a method of selling and promoting goods and services by phone

"Telemarketing calls often interrupt dinner time."

"She found a job in telemarketing but hated calling strangers during dinner time every evening."

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

"The funny video was a successful viral marketing campaign."

"The company's viral marketing campaign used funny videos that people shared with their friends on social media platforms."

a small advertisement published in a newspaper or website, expressing requirements of a person or company

"He found his new job through a want ad in the paper."

"He placed a want ad in the local newspaper to find someone who could repair his old grandfather clock."

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

"An oligopoly is when a few firms control the whole market."

"The smartphone industry is an oligopoly because only a few large companies control most of the global market share."

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

"The advertorial looked like news but was really a paid ad."

"The magazine published an advertorial disguised as a recipe, subtly promoting a new brand of olive oil."

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

"A banner ad appeared at the top of the webpage."

"A bright banner ad for a travel agency appeared at the top of the news website, catching my eye."

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

"The free gift is just a marketing gimmick to get attention."

"The free toy with every purchase was a clever gimmick to attract families to the new restaurant."

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

"I receive too much junk mail in my mailbox every day."

"I received so much junk mail today that I had to throw away a whole pile of flyers."

a promotional message or material sent to a large number of people through the mail

"The company sent a mailshot to all of its old customers."

"The company sent out a massive mailshot to all residents in the area advertising their upcoming summer sale."

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

"The infomercial advertised a new kitchen gadget."

"I stayed up late watching an infomercial that promised amazing results from a revolutionary new cleaning product."

the inclusion of a company's product in a movie or TV program as a form of paid promotion

"The movie had product placement for a famous soda brand."

"The prominent product placement of the car brand in the action movie was quite noticeable to viewers."

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

"Pyramid selling is an illegal way of making money from recruiting people."

"Authorities warned consumers about pyramid selling schemes that promise easy money but are ultimately unsustainable and illegal."

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

"The website is an affiliate of a big online store."

"The small online store became an affiliate of a larger retail chain to expand its customer reach."

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

"The WTO sets rules for global trade between countries."

"The World Trade Organization plays a crucial role in setting rules for international trade and resolving disputes between nations."