Marketing and Advertisement: English Vocabulary List

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

"The blurb on the book cover was exciting."

"A blurb is a short promotional summary or excerpt of praise printed on a book jacket"

a small advertisement published in a newspaper or website, expressing requirements of a person or company

"He found his new job through a want ad in the paper."

"He placed a want ad in the local newspaper to find someone who could repair his old grandfather clock."

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

"A banner ad appeared at the top of the webpage."

"A bright banner ad for a travel agency appeared at the top of the news website, catching my eye."

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

"The advertorial looked like news but was really a paid ad."

"The magazine published an advertorial disguised as a recipe, subtly promoting a new brand of olive oil."

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

"The infomercial advertised a new kitchen gadget."

"I stayed up late watching an infomercial that promised amazing results from a revolutionary new cleaning product."

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

"Pyramid selling is an illegal way of making money from recruiting people."

"Authorities warned consumers about pyramid selling schemes that promise easy money but are ultimately unsustainable and illegal."

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

"The free gift is just a marketing gimmick to get attention."

"The free toy with every purchase was a clever gimmick to attract families to the new restaurant."

the inclusion of a company's product in a movie or TV program as a form of paid promotion

"The movie had product placement for a famous soda brand."

"The prominent product placement of the car brand in the action movie was quite noticeable to viewers."

the practice of selling products or services using phone, mail, or email

"Direct marketing uses email."

"The company uses direct marketing via email campaigns to promote its new product line to existing customers."

a method of selling and promoting goods and services by phone

"Telemarketing calls often interrupt dinner time."

"She found a job in telemarketing but hated calling strangers during dinner time every evening."

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

"The funny video was a successful viral marketing campaign."

"The company's viral marketing campaign used funny videos that people shared with their friends on social media platforms."

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

"She gave a short elevator pitch about her new idea."

"He practiced his elevator pitch for weeks before presenting his startup idea to the investors."

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

"Branded content works well."

"The company created engaging branded content for social media."

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

"Dark advertising is hidden."

"Dark advertising targets users without their full awareness."

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

"This website needs conversion rate optimization."

"The company hired an expert in conversion rate optimization to increase their online sales significantly."

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

"Native advertising looks like real content."

"The sponsored article seamlessly blended into the website's editorial content, a clear example of native advertising."

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

"Engagement marketing builds loyalty."

"Engagement marketing focuses on creating meaningful interactions with customers."

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

"Guerrilla marketing is surprising."

"Guerrilla marketing uses surprise tactics on the streets."

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

"Remarketing increases sales."

"Remarketing targets people who already visited the website."

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

"The positioning strategy worked."

"Their positioning strategy focused on luxury and quality."

to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase

"The cashier tried to upsell the fries."

"The cashier tried to upsell customers by offering them larger portions for a small additional fee."

the point in the buying cycle when a consumer researches a product online before making a purchase decision

"She had a zero moment of truth."

"Zero moment of truth happens during online research before buying."

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

"Hyper-personalization boosts sales."

"Hyper-personalization uses data to create individual experiences."

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

"He placed a classified ad to sell his old bicycle."

"He scanned the classified section of the newspaper hoping to find a used car for sale."

specialized or focused on a specific market or audience

"This is a niche product."

"This specialized software caters to a niche market of professional photographers seeking advanced editing tools."