The Business World: English Vocabulary List

a broad marketing strategy that uses multiple tactics to reach a wide audience, but without a clear understanding of the target market, leading to a less effective use of resources

"Their shotgun approach failed."

"The company's shotgun approach to advertising, targeting everyone, proved ineffective and wasted valuable marketing funds."

a business that produces a great deal of profit

"The business is a going concern."

"With its innovative products and strong market share, the company is a very profitable going concern."

to have a busy business, selling a lot of goods or services

"They do a roaring trade daily."

"The new bakery does a roaring trade every morning because people love their fresh bread."

used to refer to something, particularly a bank account, that is providing one with a considerable amount of profit

"Our business is finally in the black."

"After several difficult years the business is finally back in the black and making a good profit."

to engage in sexual activities in exchange for money

"She turns tricks downtown."

"The documentary explored how economic hardship drove many young women to turn tricks just to pay for basic necessities."

a valuable or significant discovery, often resulting in financial gain or success

"The miners finally hit pay dirt."

"The miners finally hit pay dirt after drilling for months and found a rich vein of silver."

(especially of a business) having a physical, real-world location

"It's a bricks-and-mortar shop."

"While online sales are growing, many customers still prefer the experience of shopping at a traditional bricks-and-mortar store."

the minimum staff required for a business to run at a basic level

"The hospital is running on a skeleton crew."

"The hospital runs on a skeleton staff during the night shift when only emergencies are treated."

the service that is available only at certain times or under certain conditions

"The train runs a skeleton service on holidays."

"The train runs a skeleton service on holidays and only operates every two hours instead of hourly."

a business, product, or activity that generates a lot of profit

"The new product is a money spinner."

"The new product is a money spinner and has already generated millions in sales."

used for saying that one has more than enough money, usually gained in a transaction

"I am ten dollars in pocket."

"After the successful sale of my old furniture, I was a hundred dollars in pocket."

the amount that was profited or lost in an organization or company after everything was calculated

"The bottom line was profit."

"After all expenses were accounted for, the company's bottom line showed a substantial increase in profitability this year."